Sustainable Tourism
Making Tourism More Sustainable
First-time visitors are often struck by the profound silence here, a world away from the modern clamor. You will find no skyscrapers or flashy billboards. Instead, you are greeted by a historical stage that has stood for 1,400 years, embraced by the rich, seasonal beauty of nature.
This scenery did not survive by chance. It is protected by the “Asuka Law,” a special legislation enacted in 1980 through the cooperation of the national government and the local community. This law represents a powerful collective will—a choice to prioritize the preservation of our history and cultural landscape for the future over the convenience of modern development.
We invite you to join us in passing the timeless landscape of Asuka-Fujiwara on to the next generation.
Respect the Community
Honor the Local Lifestyle Asuka-Fujiwara is a residential area as well as a historical site. Please be mindful of noise and privacy, especially when walking through villages. A simple greeting of “Konnichiwa” (Hello) connects you with the locals.
Protect Our Shared Heritage
Preserve the Landscape Help us keep our Satoyama beautiful. Please take your trash with you and refrain from entering private rice fields or restricted preservation areas. Let’s leave nothing but footprints.
Support the Local Economy
Support Local Artisans Savor dishes made with locally grown ingredients and choose authentic crafts as souvenirs. Your choices directly support the livelihoods of the farmers and artisans who sustain this region.